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Tanishq buoyant about success in UAE

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Tanishq witnessed a successful Diwali season this year and this festive mood was evident at its flagship store in Meena Bazaar Dubai, which just celebrated its first anniversary.

From building a 5000+ strong loyal customer base to serving customers across 40+ nationalities, launching a dedicated customer service center in Dubai and a regional version of its award-winning Encircle loyalty program, it has a been a productive Year 1 for India’s most lovedjewellery brand, Tanishq.

Sustaining this momentum, Tanishq announced today that it is expanding its footprint in the UAE with 3 new stores opening before the end of the year at Al Barsha Dubai,the iconicDubai Mall and in the heart of Abu Dhabi City, at Hamdan Street.

Aditya Singh, Head – Jewellery International Business, Titan Company Limited says, “It’s safe to say that our first year in the UAE has surpassed expectations and we are excited to bringTanishq’ssuperior craftsmanship, exclusive designs, inimitable customer service and guaranteed product quality to many more customers with these new store openings.” He adds that Titan strongly believes in the business potential of the UAE as well as the GCC region and plans to add to its portfolio of stores in the region within the next 2 years.

“At Tanishq we have always endeavored to be one with the place we call home. From the region’s architecture inspiring the store’s interiors to the traditional hospitality provided by our multilingual colleagues, all our stores in the UAE are going to have that stamp of authenticity and quality that make this region exciting for the brand.” he added.

With the UAE Year of the Fiftieth being celebrated and UAE national day just around the corner, Tanishq has commemorated this momentous occasion with the launch of an exclusive UAE inspired jewellery collection that was also launched today.

Imbued with symbolism and heritage, but through a contemporary lens, the collection captures the essence of the UAE whilst showcasing Tanishq’s design prowess and the expertise of its artisan craftsmen.

From stylized symbols such as the UAE flag,or the iconic falcon, the UAE’s National birdrepresenting beauty, strength and agility, to the classic Arabic Dallah and the date palm, both strong signs of hospitality, and 7 shining stars to denote the unbreakable bond of the 7 Emirates, the inspiration was converted into a stylish elegant representation of a nation with strong roots and a progress vision.

The collection offers extensive choice with more than 40 unique pieces including long intricate necklaces, colorful rings, lapel pins for men and women and earrings.

We wanted to create something that would be special to all the people who make UAE special. The Emiratis,the expatriates,  tourists and business travelers –  togetherthey symbolize the spirit of the union and it is this spirit that inspired us. The collection is for consumers who are modern, progressive, fashion conscious, and jewellery plays an integral role in their wardrobe.  They love experimenting and living in the moment. This collection is a celebration of life in the UAE,” added Vandana Bhalla, Marketing Head –International Business, Titan Company Limited.

“The collection was conceptualized with the iconic elements of UAE, its amazing 50 year journey and its aspiration going forward.Through every design, we’ve tried to encapsulate that vision of deep rooted culture and refreshing modernity. Even in crafting the collection we used a similar blend of age old traditional handicraft along with state-of-the-art modern technology. Special attention was paid to the intricacies so that each exquisite detail was taken care of, “added Beate Steinfeld, Trend & Design Head, Tanishq International.

“It was important to us to keep the collection versatile and discreet. The pieces of the collection lend themselves to the current trend of layering, and can be effortlessly mixed and matched for your own unique style expression.The collection can be worn with pride during the Year of the Fiftieth celebrations and would hopefully become a daily go-to key item and unmissable part of your jewellery box for years to come,”she concluded.

Courtesy: Retail Jeweller World News

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