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Pluczenik Diamond Company NV partners with De Beers Forevermark to add a shine to the UAE diamond jewellery arena



Pluczenik Diamond Company NV has announced that their Middle East office Premium Gems DMCC has been appointed partners with De Beers Forevermark for the manufacture and distribution of Forevermark diamonds in the UAE. The nnouncement came during IIJS 2021.

The agreement was signed by Mr. Chetan Vaya, Director, Premium Gems DMCC, in the presence of Mr. Sachin Jain, managing director, De Beers India.

This agreement opens upa fantastic opportunity for retailers in the UAE region to expand their sales with the internationally successful brand Forevermark from De Beers. Recently, the company also announced a rebranding, and is now alled De Beers Forevermark, juxtaposing the clarity and beauty of Forevermark with the faith that the De Beers name inspires.

Premium Gems will be offering a wide range of Forevermark diamonds and customised high-quality jewellery in a wide variety of designs based on the grand ideas of De Beers Forevermark.

“Premium Gems is looking forward to an exciting future working together with our new partners to expand sales in the Middle East. We are hoping that the impact of the coronavirus is gone for good and we can work with renewed zest towards enriching the UAE jewellery sector,” said Vaya.

Courtesy: Retail Jeweller World news

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