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Oman’s Al Felaij Jewellery is on a mission to deliver innovation for its customer’s luxury needs



The Retail Jeweller World explores more about the gem it found amongst the thriving jewellery industry in Oman

When the traditional and the modern come together in a stunning amalgamation, what props up as a result is something surprisingly unique.

For all jewellery connoisseurs who have been looking for this perfect mix in Oman, a one-stop solution is Al Felaij Jewellery.

Established in 1983, Al Felaij Jewellery is Oman’s leading jewellery destination that showcases premium quality fine jewellery with strikingly unique designs. The company offers gold (in 18K and 21K), real stone and diamond jewellery imported from Italy, Turkey, Hong Kong and Singapore to name a few. The jeweller aims at making far-reaching changes real jewellery and lifestyle scenario in Oman with a firm focus on craftsmanship, quality and customer experience. Al Felaij group has retail stores in many of the biggest shopping centres in Oman.

Starting from bridal sets to bangles, rings, earrings and bracelets, Al Felaij has everything from the grandiose to the simple. The sleek and modern designs are carved out keeping the millennials in mind, who love minimalistic jewellery that makes a unique statement.

The jewellery arm is part of the AL Felaij group, established in 1978.Today, it is led by an expert team to provide national and international clients with high quality products and services. Since then, the company has established a strong network in manufacturing, distribution, exports, services and retail.

What initially started with the manufacture or engineering and general purpose plastic products, oral care products and cleaning brushes, quickly branched out to Swiss watches and jewellery items in the major malls of Oman. Al Felaij strives to meet the requirements of clients and serves cost effective products in approved quality, assures on-time delivery and believes in giving attention to every customer and derail. Today, Al Felaij is well known as the manufacturer and suppliers of plastic and brushes products and, retail of elegant watches and jewelleries to meet the high demands for premium artifacts.

Jewellery production expertise is Al Felaij’score strength and it believes that design is the building block of a perfect mould. As a result, the jeweller works in line with the clients to design the most stunning pieces. All Felaij wants to bring convenience and positive changes to the luxury needs of Oman, and providesa safe working environment, contributes to the development of our society and thereby creates value for shareholders.

On a mission to deliver innovative, quality and cost-effective products and services to customers, Al Felaijstrives to exceed their expectations by the use of state-of-the-art technology.

Courtesy: Retail Jeweller World News

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