Connect with us

Daily News

Joyalukkas’ digital OOH advertising campaign in Dubai radiates feminine energy



The visuals of the campaign resonate with a cosmopolitan aura, and invite viewers to explore the brand’s offerings, while adding a touch of allure to the city’s digital OOH scenario

Joyalukkas has treated Dubai’s DOOH audience with a brand-new digital OOH advertising campaign in Dubai, which showcases the brand’s collection Yuva. This comes on the back of the brand’s earlier successful OOH campaign.

“The world’s favourite jewellery brand is back” declares the brand on its digital billboards. The visuals are meticulously crafted to evoke a sense of elegance and allure that falls in line with Joyalukkas’ collection. The model chosen by the brand perfectly encapsulates a Mother of Pearl set in the collection and complements it. The DOOH ad campaign highlights the brand’s Yuva collection and its modern geometric set, flawlessly capturing the essence of the jewels.

The captivating video visuals resonate with the city’s cosmopolitan aura, inviting Dubai’s Digital OOH audience to check out the brand, which complements any outfit or ensemble. The gold gleams off the visuals and is alluring to all of Dubai, with the close-up snapshots of the necklaces and rings beaming in the photos.

The new campaign was distributed on digital screens in Dubai in the first week of August.