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Dubai is a favourite for buying jewellery as it has organized market, purity in gold and is tax-free: Tony Mamiya



Founded in 1966, Eva Jewelry by Tony Mamiya made the transition from a single store to three outlets in Dubai, specializing in engagement rings

Eva Jewelry began its journey from a single store in 1966 as a retailer of 18 carat gold and diamond jewellery in Dubai. Over the years, the business has fulfilled client expectations and developed its own distinctive style of 18 carat gold and platinum jewellery. With a commitment to high standards for both quality and price, the brand now has three outlets- Eva Jewellers FZCO, Eva Gems LLC and B. V. Mamiya Jewellers across Dubai. The company has manufacturing units – Mamiya Factory Outlet – to concentrate on cost-cutting efforts and set standards for its quality in order to satisfy its customers completely.

Eva Jewelry offers 18-carat diamond jewellery made of white gold, yellow gold, and rose gold as well as 14- and 9-carat diamond jewellery depending on the needs of the buyer. It is known for its unique ring collections catering to not only women but also men. One will find an assorted array of classical settings including four-prong, three-stone, micro-pave, channel, bar, flush, illusion, and halo, among other setting choices to pick from with a provision for making platinum rings upon request. Among other items, the brand offers outstanding customizing options for its rings, earrings, bracelets, and pendants.

“We specialize in engagement rings in Dubai. Only few pieces carry the sentimental and emotional value of a ring, which makes it a high-in-demand and prized possession. There is no dearth of grandeur-worthy rings at Eva Jewelry. Irrespective of the material – be it diamond or other gemstone, and occasion – engagement or wedding, the ring collection at this trusted source never ceases to leave one awestruck by its glossy touch, luxurious finish and premium quality” says Tony Mamiya, Owner, Eva Jewelry.

Speaking about the jewellery industry in Dubai, Mamiya says the country is a significant regional centre for the trade of gold and a retail destination for the Middle East. One of the most important economic resources for the nation is trade and tourism.

“Dubai has been a cult favourite spot for buying jewellery, especially gold for a variety of reasons,” Mamiya explains, “First and foremost, tourists need not pay any additional money for taxes against gold purchases in Dubai since it is a tax-free commodity in the city for them. All tourists can claim their 5% VAT refund from the airport. The customer only pays for the value of the gold, thereby saving a fortune in taxes. Second, Dubai’s gold is significantly purer than gold in any other region of the world. One will be spoilt for choice when it comes to gold because of the incredible variety available here. Further, the gold market in Dubai is extremely organized, which ensures a regulated and controlled environment, thereby ensuring a safer space for the purchaser to buy gold. Finally, there are loads of opportunities to bargain on the making charges, resulting in further decrease to the overall cost.”

Written by Bushra Satkhed

Retail Jeweller World Exclusive