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Damas shines with new jewellery portfolio in Djula Jewellery

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Through the singular jewellery universe, Maison Djula has for more than 20 years reinvented the jewellery design using diamonds and 18 karat gold creating skin jewels with graphic lines interpreting Art Deco & Glam Rock. The Retail Jeweller World finds out

Damas has added a new jewellery portfolio to its already expanding dossier — Djula Jewellery.

Parisian jewellery house was born in 1994 from the unbridled ambition of its founder and artistic director, Alexandre Corrot, to create jewellery that breaks the traditions and breathes of new modernity and breaks the codes of jewellery to compose Djula’s own ‘writing’.

The portfolio offered under the Damas website too, are:

Maison Djula: Maison Djula is above all a state of mind, the one of The New Parisians. Djula is Born from the unbridled ambition of its founder Alexandre Corrot, to create a Parisian jewelry house that breaks the traditions of this market. From art Nouveau to pop culture, Djula echoes a permanent dialogue between elegance and irreverence.

Djula piercing studio:Every Djula piercing is a glam-rock work of art. Djula is proud to offer customers the possibility to realize their piercings within their boutiques thanks to the talented piercing artists, turning a boutique visit into a great experience. With advice, quality, and safety as the top priority.

Glam Rock:A rebellious collection that plays with codes and conventions; everything here speaks of independence and uniqueness. It brilliantly opposes tradition and modernity, precious set and new worn combining finesse and sophistication to illuminate the new urban goddesses.

Soleil: Undisputed icon of the DJULA House, the SOLEIL Collection was designed by Alexandre Carrot around a universal symbol source of all life, and which is dear to him: the SUN. A stylized sun to the extreme magnified with brilliant cut white diamonds that can be found in a central motif or repeated endlessly.

Sublissimi:A new urban collection, ultra – modern and sensual with a “gourmet” design. Diversion of a male essential, which with DJULA has become radically feminine; a curb chain adorned with tassels, hexagonal patterns and studded with white diamonds. A flexible, moving jewelry that embraces and dresses the body of “neo Parisiennes”.

Through the singular jewellery universe, Maison Djula has for more than 20 years reinvented the jewellery design using diamonds and 18 karat gold creating skin jewels with graphic lines interpreting Art Deco & Glam Rock. Being a DJULA is a state of mind, an attitude: to surprise, astonish or even shock, always being where you are not expected and always and again breaking established codes.

The new Parisians can be found at the Djula Boutique in The Dubai Mall and at the Damas boutiques in UAE, Saudi Arabia and Kuwait.

Courtesy: Retail Jeweller World News

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