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Amwaj’s passion for perfection fits perfectly with the Middle Eastern dream



A brand that caters to customers who enjoy luxury beyond all else, Amwaj is every jewellery lover’s paradise on earth

If high end jewellery is your cup of tea, then the Middle East is the place to be.

A beautiful brand that showcases jewellery that looks like a dream, has made its mark on the Saudi shores. Called Amwaj jewellery, the brand is renowned for its exceptional quality and enduring excellence. Every piece it crafts has stonesthat meet the highest standards and meticulous craftsmanship.

Amwaj has a passion for perfection and strives towards creating memories for its customers. UAE is a place with refined sensibilities, and connoisseurs look at the tiniest of details when they look at customized jewellery. This is a brand that customizes and cares for its buyers.

Established in 1999 by the esteemed and globally renowned Ali & Sons Company LLC, Amwaj has grown to become more than a brand — it is an experience in Dubai and Abu Dhabi.  Offering an incomparable collection of innovative, luxurious and timeless pieces, Amwaj’s inspirational designs are handcrafted for today’s modern yet classically elegant woman. The company’s customer-centric approach and commitment to excellence ensures that there is something for everyone, as it caters to many styles while offering customized jewellery creation, turning their patrons’ imagination into reality. With its strong regional presence, Amwaj has evolved into one of the UAE’s most influential names in the fine jewellery segment.

The brand deals in high jewellery, couture, bridal jewellery in refined boutiques that are also online.

A brand like Amwaj emphasizes excellence not only in the creations, but also in the experience of wearing them. They provide their clients with an authentic experience so that they can discover and appreciate the brilliance of their collection and the craftsmanship of their illustrious jeweller. As a company, Amwaj engages with clients, cultivates lasting relationships, and delivers a sensation of luxury and exclusivity that is simply unmatched. It has practiced these values throughout its history and continues to do so with integrity.

Every single piece of jewellery created by Amwaj is handcrafted from the top-notch gems with the utmost attention to details. The company has over 20 years of experience designing and creating jewellery that makes a lasting impression. Every curve, each setting and all the elements are flawless. By offering both ready and customized pieces, Amwaj can cater to every client’s needs.

The professionals offer advice and assist every step of the way during the process. Tailor-made jewellery is crafted to perfectly complement the client’s personality while every stone is matched to the custom design and the budget. Amwaj’s existing collections ideally combine Emirati heritage with international accents, appealing to both regional and global audiences.

The Amwaj experience delivers a splendid combination of innovation, idyllic collections and superior craftsmanship. Patrons receive expert advice from our professional and attentive staff, aftercare for their cherished Amwaj pieces such as cleaning and polishing as well as home visits and special previews to accommodate each client and their particular requirements.

Jewellery can be custom made and designed with the help of our master craftsmen to turn every vision into a magnificent reality, using only the finest gems.

Courtesy: Retail Jeweller World News

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