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Al Masaood Jewellery refracts the Middle Eastern spectrum with its minimalistic pieces



A flagship chain belonging to the Al Masaood family, the jewellery brand offers more than what an average person aspires for

Abu Dhabi is home to the finest jewellery brands in the world. One of the most renowned among them belongs to the Al Masaood Group, called Al Masaood Jewellery.

Sellers of bejewelled pieces and watches, the brand evokes style and passion in every creation. While gold and diamonds feature heavily in the brand’s collections, they also create amazing pieces in precious stones and pearls. The coloured gemstone market is in vogue in the Middle East now, and Al Masaood features such pieces with conviction. Customers can browse through their statement rings, bracelets and neckpieces from the jeweller, which specialises in stylish, minimalistic pieces.

Established in 1974, Al Masaood Jewellery is one of the oldest and most renowned jewellery stores in Abu Dhabi.  With stores also in Al Ain, it stocks a wide selection of fine jewellery, watches and gift items.

Al Masaood Jewellery holds its head high with pride because it is an agent for brands such as Concord, Movado, Time Square from Gaspari and Fantasma Watches. Furthermore, they stock jewellery from various reputed houses such as Hasbani, Claudio Fiorentino, Piero Milano – Italy, HOF – London, Giovanni Ferraris, and Sartoro. Al Masaood Jewellery endeavours to reach beyond their customers’ expectations by offering them superior service, exceptional quality, and new designs that reflect both the latest trends and classic style.

Al Masaood is a privately held and highly diversified Group, based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction.

From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.

With activities spanning most key economic sectors, the Al Masaood Group represents the collective business interests of the Al Masaood family.

Courtesy: Retail Jeweller World News

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